My approach

I get close to the problem. Make the complicated feel simple. And stay with it until it ships.

Dennie Ordynskyi playing golf
A curious human, on and off the screen.
Design system and interface work for Linc
From the details to the bigger picture. / Linc

01 / Get close to the problem

I want to understand how people actually use a product. At Shipshape, that meant climbing into the crawlspaces where the sensors were installed. The context matters as much as the screen.

02 / Make it real early

I turn ideas into something we can try, question, and improve. At Linc, I built the experience from scratch, working with users and engineers to figure out what belonged in the product.

03 / Make complexity feel simple

At DraftKings, I design for usability, performance, and consistency at scale. I bring that same attention to smaller products — right down to designing Tysha for one hand, in the dark, at 3 a.m.

04 / Follow the idea through

I like taking responsibility beyond the design file. Building Numi, Tysha, and Karta myself keeps me close to the decisions that shape the final experience.

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