Dennie Ordynskyi
Product Designer — AI-powered consumer & B2B products
Summary
Product designer with 14+ years designing and shipping digital products across web, mobile and AI — including nearly a decade designing large-scale consumer experiences at DraftKings. Independently, a founder who has shipped three products from concept to launch — Numi (AI-powered nutrition, iOS, 2025), Tysha (baby sleep, iOS, 2026) and Karta (a QR ordering and payment platform for restaurants, web, 2026). I work where product strategy, UX and technology meet: defining the product, designing the experience, prototyping with code and AI tools, and shipping.
Experience
Product Designer · DraftKings
2016 — Present- Design large-scale consumer experiences for one of the largest US sports-entertainment platforms, in a highly regulated, fast-moving environment.
- Work where usability, performance and consistency directly shape engagement and business outcomes.
Founder & Product Designer · Karta — QR ordering & payments (web platform)
2026 — Present- Designing and building an end-to-end restaurant platform: one QR code lets guests browse, order, split and pay in their own language with no app install.
- Owner back office with real-time floor plan, menu editor, analytics, POS integrations and auto-routed payment splits between kitchen, bar and staff tips.
- Built the guest web app, owner dashboard, AI menu recommender and shared design system solo.
Founder & Product Designer · Numi — AI nutrition app (iOS)
2025 — Present- Designed and built an AI-powered nutrition tracker end-to-end — concept, positioning, UX, design system and a TestFlight beta launch.
- Photo-based meal logging: snap a photo and AI analyzes calories, macros and micronutrients — replacing manual food logging entirely.
- Designed a personal “Metabolic Fingerprint” insight engine plus fasting, weight and hydration tracking.
Founder & Product Designer · Tysha — baby-sleep app (iOS)
2026 — Present- Shipped a real-time white/pink/brown-noise generator for new parents — no loops, no accounts, no ads, fully offline.
- Designed around one-handed 3 a.m. use: layered sound mixer, saveable “Rooms”, fading sleep timer, Siri and Lock Screen control.
Founding Product Designer · Linc — cloud studio platform
2016 — 2018- First designer: established the brand, scalable design system and end-to-end UX for a studio platform-as-a-service for content creators.
- Defined personas and flows, and iterated from user feedback alongside engineering.
Senior Product Designer · Blue Stout — e-commerce agency
2014 — 2018- Helped grow a small agency into a large e-commerce brand, designing conversion-focused experiences for major retail clients.
- Established the company’s design practices and development flows; mentored junior designers.
Lead Product Designer · ShipShape Smart Homes — IoT
2016 — 2017- Owned product design end to end for a smart-home monitoring platform — UI/UX, design system, brand identity and mascot — while leading and mentoring a team of three designers.
- Ran hands-on research, including field interviews and site visits into the crawlspaces where the sensors get installed, to ground the product in real-world conditions.
- Partnered with engineering and stakeholders to ship the mobile app; drove agile delivery via sprint planning, scrums and retros.
Product Designer · Chatbox — customer-messaging SaaS
2014 — 2016- Designed and built the front-end UI for a channel-based team-messaging product — the pattern Slack would later define — working across management, sales and engineering to ship core features fast.
- Design work contributed to securing investment and landing the first major customers.
Earlier
2012 — 2014- UI/UX Designer at Bilberry Software (clients incl. Chipotle, reviews.com); freelance product designer ranked top 5% on Elance; program management for a distributed R&D team at Audyssey Laboratories (2017).
Skills
Product design
Product strategy & discovery, end-to-end UX, UI & interaction design, design systems, rapid prototyping, user research, mobile (iOS/Android) & web
Product strategy & discovery, end-to-end UX, UI & interaction design, design systems, rapid prototyping, user research, mobile (iOS/Android) & web
AI
AI product design, human–AI interaction, LLM-powered features, AI-assisted development & prototyping (concept → working product)
AI product design, human–AI interaction, LLM-powered features, AI-assisted development & prototyping (concept → working product)
Ways of working
0→1 and scale-up environments, cross-functional collaboration with engineering & PM, agile (Scrum/Kanban), mentoring
0→1 and scale-up environments, cross-functional collaboration with engineering & PM, agile (Scrum/Kanban), mentoring
Languages
English (professional), Ukrainian (native), Russian (professional)
English (professional), Ukrainian (native), Russian (professional)
Education
2002 — 2007
Kyiv University of Tourism, Economics and Law
Additional coursework: Human–Computer Interaction, Machine Learning
Additional coursework: Human–Computer Interaction, Machine Learning