Source: https://imdennie.com/approach.html
Updated: 2026-09-23
My approach
# I get close to the problem. Make the complicated feel simple. And stay with it until it ships.
A curious human, on and off the screen.
From the details to the bigger picture. / Linc
## 01 / Get close to the problem
I want to understand how people actually use a product. At Shipshape, that meant climbing into the crawlspaces where the sensors were installed. The context matters as much as the screen.
## 02 / Make it real early
I turn ideas into something we can try, question, and improve. At Linc, I built the experience from scratch, working with users and engineers to figure out what belonged in the product.
## 03 / Make complexity feel simple
At DraftKings, I design for usability, performance, and consistency at scale. I bring that same attention to smaller products — right down to designing Tysha for one hand, in the dark, at 3 a.m.
## 04 / Follow the idea through
I like taking responsibility beyond the design file. Building Numi, Tysha, and Karta myself keeps me close to the decisions that shape the final experience.
[See the work behind the words ](https://imdennie.com/index.html#work)
Where that thinking shows up
[01
## Intelligent products
Numi / Making nutrition tracking simpler with AI.
](https://imdennie.com/case/numi.html)[02
## Everyday experiences
Tysha / A little less friction for tired parents.
](https://imdennie.com/case/tysha.html)[03
## Connected systems
Karta / A restaurant experience that works together.
](https://imdennie.com/case/karta.html)
Have something in mind?
## Let’s make something matter.
[Start a conversation ](mailto:gehucka@gmail.com?subject=Hello%20Dennie)
Open to senior product design roles and select collaborations.